RITUAL – Better By Now

Unveiling the latest gem from their upcoming project No Escape Out Of Time, London-based dark-pop group RITUAL have proved once again how consistent their offering is. Better By Now alternates heartfelt male/female vocals with organic piano keys and subtle electronic percussions that set the perfect mood to continue to unveil the story that the band have been telling since a few months now (icymi, here’s a reminder). The song comes as always with an official video, directed by Jackson Ducasse, that contributes to visually unwrap the plot.

Speaking on the track, the band stated: “We were out in LA last year working in a studio called Konscious in Santa Monica, it’s really cool, not a big glamorous corporate type studio, it has a real vibe to it and the song really came out of the atmosphere in there that night. With the lyrics, we are just us saying that everyone recovers and deals with things in their own time and way. People often tell you how you are ‘supposed to feel’ etc but I don’t get that. ‘Who cares’ what you think really.

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