MY – W.I.L.D

A year ago, I started to follow the most ungoogleable* band ever, MY. I don’t ever remember how I received the tip about this Swedish pop act led by My Helmner, but music was good since the beginning and Twitter definitely helped to keep track of them. On MY’s Youtube channels there are a few acoustic takes, a cinematic single called White Water (which sounds like a mix between Carly and CHVRCHES) and of course the latest one, W.I.L.D. The bold attitude together with the mix of compelling melodies, raw guitars and sparkling synthesizers put MY under the spotlight for her fresh take on pop music. MY is signed Relentless Records/Sony (through which W.I.L.D has been released) and recently toured as opening act for McFly. So a bright future seems pretty much set for the Scandinavian singer/songwriter.

*the little trick to follow MY on Twitter and Facebook is to type @ohheymy and voilà!


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