EMI – Popular

Seattle-based singer EMI is one of the most promising new-music stars of the year. With her previously released singles Phantom, Hit Me and Sip It Slow the girl has ammassed dizzying numbers on Soundcloud showing an already highly recognizable personal sound. Her latest single Popular is, once again, the fruit of collaboration with her trusted producers Rex Kudo and Charlie Handsome and, like its predecessors, it’s simply a banger.