memoryy - Edited

Premiere: Memoryy – All My Love

Memoryy is the electro-pop project of Brooklyn-based artist Shaun Hettinger. We’ve been following him for a while now but, for various reasons, we never found the right time to write about his music. But now that time has come and we can’t be more happy to premiere Shaun’s new single All My Love. Produced with Yeasayer’s collaborator Abe Seiferth, the song has a schizophrenic vibe marked by high-pitched sampled vocals, massive synthesizers and  fluctuating changes of pace.

Speaking on the track, Shaun said: “I originally had written this chorus to pitch to Rhianna or Flo Rida (a friend was working with them at the time) & it never happened…I re-discovered it & rewrote this version, which was inspired by binge-watching both BBC’s Black Mirror & MTV’s Catfish shows. So the lyrics are questioning the nature of reality.

Anyways I had some production help from Yeasayer’s producer Abe Seiferth & it was mixed by LA bud Luke Tozour (who got a Grammy nomination for engineering Katy Perry’s “I Kissed A Girl”.)

It was nice to re-connect with both these guys — Abe produced my very first synth-pop song, Kitten Berry Crunch “When This Is Over”, and Luke mixed my old LA synth-rock band The Squares’ debut album.

Listen below.

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