Going Focus: Phoria

Over the past few years, Brigthon quintet Phoria have become one of the most praised project of the new music scene. Thanks to their ultra evocative soundscapes and unique aestethic, they received support from BBC Radio 1 and 6 Music among many others. With 2 EPs on their back and millions of Spotify streams, they’re now ready to unveil their highly anticipated debut album ‘Volition’, which will be released on June 3rd via X Novo Records. For the occasion, we spoke with them about their expectations, creative process and some other interesting stuff surrounding Phoria’s world.

 

Going Solo: First off all, what’s the meaning behind the moniker Phoria and why did you choose it?

It’s a pretty word. We chose it aesthetically, really and for what it suggested to our imagination. It has etymological ties with visual alignment and personal experience i.e. Dysphoria, Euphoria..

On June 3rd ‘Volition’, your debut album, will be released. It’s the fruit of years of work and probably the most important step so far in your career. It might sound trivial, but what are your feelings and expectations at the moment?

We feel excited and find the music industry too bothersome to have any particular expectations.

We listened to the album and what emerges immediately is the attention to details. From the very beginning what has distinguished Phoria is your otherworldly sound combined with an above average production technique. Could you explain us your creative process around a song and how important is for you the technique aspect in addition to the emotional one?

Well if you don’t pay attention to the details the whole thing it isn’t going to sound great is it? I guess the creative process is just a case of piling on really good ideas and then trimming any fat until you have a nice, svelte monster of a tune. And you inevitably eat some toast and smoke some cigarettes on the way but that can’t be helped.

Volition opens with Melatonin which I think is the quintessence of Phoria’s aesthetics. By pressing play the feeling is of being in another dimension. There are artists that I reconnect with everyday situations but with Phoria is different. Where do you want to transport the listener and what you think is the best situation in which to listen to your music?

I guess what really inspired us to write music was listening to epic sounds in our cars as we explored the world. And my favourite music is the stuff that transforms a journey into a story. I would like to transport listeners to a place that that is huge and unique and imaginary and far away.

phoriafocusSongs like ‘Loss’ and ‘Saving us a Riot’ show some different facets of you, an orchestral piece the first, a folk ballad the second one. Is this the result of your different background and of the combination of your five personalities ?

No. It’s the result of a shared appreciation of any style/genre of music. As long as it presses on your heart or your intellect we are all happy. Except Tim. Who is never happy.

One of the most interesting aspects of your sound is that it can hardly be compared to the one of another. The first Phoria’s record sessions already had this sound or is this the result of a gradual creative evolution?

Phoria has always had something unique that can be heard in every song. Even the crappy ‘early-days’ demos. I couldn’t say exactly what it is but maybe some clever music critic will work it out and annoy us with it one day.
It is very nice to not sound like anyone else. If anyone has a suggestion of what genre we might fit in it would help with our biography.

Phoria has always had something unique that can be heard in every song…I couldn’t say exactly what it is but maybe some clever music critic will work it out and annoy us with it one day. Phoria